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Indian Government's focus on rural development through various initiatives such as Pradhan Mantri Gram Sadak Yojana (PMGSY), Pradhan Mantri Awas Yojana (PMAY), and National Rural Employment Guarantee Act (NREGA) has improved rural infrastructure and employment prospects. This has led to an increase in rural income levels, thereby fuelling the consumption of FMCG products in rural markets
Read more at: https://www.goodreturns.in/news/exploring-the-surge-in-demand-for-fmcg-products-in-rural-india-gen-1312059.html
