www.apkamall.com (website) is an emerging e-commerce platform that connects skilled local artisans directly with customers, bringing handcrafted products from artisan hand to your hand. Supporting the "Vocal for Local" and "Local to Global" initiative, the platform helps artisans across villages, blocks, and districts at pan India level by providing training in marketing and sales. www.apkamall.com also showcases these unique creations at national and international trade fairs, promoting the creativity and craftsmanship of Indian artisans. All services and guidance offered to artisans are at no cost, with the aim of helping them successfully reach global markets.