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Rapid improvements in rural connectivity and transportation have made it easier for FMCG companies to penetrate deeper into rural markets. Moreover, companies are leveraging technology to streamline their distribution channels, making their products readily available even in remote areas. This increased accessibility and distribution efficiency have further propelled the demand for FMCG products in rural India.
Read more at: https://www.goodreturns.in/news/exploring-the-surge-in-demand-for-fmcg-products-in-rural-india-gen-1312059.html
