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In conclusion, rural India, with its vast consumer base, increasing disposable income, and changing consumption patterns, presents a huge potential for the FMCG sector. Government initiatives aimed at rural development and improved accessibility and distribution efficiency of FMCG companies are serving as catalysts in amplifying this potential. As rural India continues to evolve, it is set to play an even more significant role in shaping the future of the Indian FMCG sector.
Read more at: https://www.goodreturns.in/news/exploring-the-surge-in-demand-for-fmcg-products-in-rural-india-gen-1312059.html